Benefits of Email Marketing
According to research, customers spend 83% more on a brand that they’ve received email newsletters from. Marketers reported receiving $44.25 for every dollar invested in an email marketing campaign.
Email marketing is one of the best marketing methods for earning business leads and has a very high ROI. The benefits to email marketing appear to be endless, but we’ve narrowed them down to these seven:
1. Build Credibility
People do business with people they know, like and trust. Email gives you the ability to build credibility with your audience by sharing helpful and informative content.
2. Generate Calls
When done correctly, email marketing lets businesses reach the right person, with the right offer, at the right time.
3. Strengthen Relationships
If you want to build strong customer relationships, it’s important to have an effective tool to communicate with the people who matter most to your business. Email gives you the ability to stay top-of-mind and keep people engaged with your business during your busy season and the slower times of the year.
4. Improve Communication
If your business depends on having a reliable way to communicate with your members and clients, you need to have a communication channel you can trust.
5. Build your brand
With email marketing, you can strengthen brand recognition with new and potential clients, and extend your reach when people forward or share your message with a friend.
6. Boost Sales
When you have an audience of people who opt-in to receive updates from your business, you’ll be able to think differently about how you boost sales throughout the year.
7. Reach people on any device
With nearly two-thirds of all emails being opened on a mobile device, email marketing is one of the best tools you can use to take advantage of the growing popularity of mobile technology.
8. Look professional
Email templates aren’t just easy to use; they’re also designed to make sure you look professional when you reach your audience member’s inbox. You can insert your own content and customize each email template with your logo and colours to make sure it matches your brand.
9. Increase website traffic
Whether you’re an eCommerce business that sells products online or a retail store that wants to increase traffic to your website so that you can bring more people into your store – email marketing campaigns can help.
10. Generate Leads
Not everyone who joins your email list will be ready to make a purchase or sign up for a service. Email gives you the opportunity to capture new visitor’s attention and nurture the relationship with helpful and informative content.